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Dress to Impress: get the theme, build the look, walk the runway

Dress to Impress is a fashion competition game on Roblox, made by a group led by a developer known as Gigi. It released on November 11, 2023. Each round gives everyone a theme, a few minutes to style an outfit, and a runway walk where the other players rate your look with stars.

How a round works

Good placements raise your rank, and higher ranks unlock more items. There is also a duo mode with a partner and a freeplay mode with no timer, for practice.

Why it took off

The loop is short, social and easy to judge: everyone can tell if a look fits the theme. It became one of the fastest Roblox experiences to reach a billion visits. In 2024 it was the most-played game on Roblox for a time and won three Roblox Innovation Awards. Collaborations with Charli XCX, Lady Gaga and Wicked brought in waves of new players.

Tips for more stars

Where to play, and making your own

Dress to Impress is free on Roblox, on phones, PC, consoles and VR headsets. Roam does not have a dress-up contest in its catalog right now, but you can describe one and play it with friends on your iPhone, with your own themes and your own rules for voting.

More on Roam

Make your own dress-up contest with Roam

Roam is a free iPhone app that turns a description into a game. Write the themes, the clothes and how people vote, and play it with your friends. Roam is rated 13+ on the App Store.

Try: "dress-up contest, 3 minutes to style for the theme, then a runway walk, everyone votes 1 to 5 stars, my friends are the models"

Roam ("Roam - Make Games" on the App Store) is an iPhone app where you play games and make your own by describing them or from a photo. It is free to download and play, and making games works without a subscription; optional Spark and Reality plans and credit packs add more creation. Android: pre-register on Google Play.

Questions people ask

Who made Dress to Impress?

The Dress To Impress Group on Roblox, led by a developer known as Gigi.

When did Dress to Impress come out?

It officially released on Roblox on November 11, 2023.

How long do you get to dress in Dress to Impress?

About six minutes per round, then everyone walks the runway and votes.

Keep exploring

Get the Roam appAndroid: pre-register