Labubu game: the blind box feeling, playable
Labubu is a toothy, elf-like monster made by artist Kasing Lung and sold by Pop Mart in blind boxes, where you do not know which figure you get until you open it. It boomed worldwide in 2024 and 2025. A Labubu-style game is about that moment of opening the box.
Who Labubu is
Kasing Lung created Labubu as part of The Monsters, a world inspired by Nordic myths. The picture books came out in 2015. In 2019 Pop Mart started selling the characters as collectible figures, and the plush keychain versions later became a fashion item clipped to bags.
Blind boxes drive the hype. Each series has a set of regular designs plus a rare "secret" one, and you only see what you got after you open it. That mix of surprise and collecting is the same feeling as a loot box or a gacha pull, without needing a game at all.
What a box opening game needs
- A shelf to fill. Show empty slots for every figure in the series so you always see what is missing.
- A slow reveal. Shake, tear, peek. Half a second of build-up makes the reveal worth it.
- One secret. A rare design with a low drop rate gives people a goal.
- Duplicates that matter. Trade doubles with friends or melt them into points, so a repeat still feels useful.
- Your own characters. Labubu is Pop Mart's, so invent your own monster series instead.
Make a collect-them-all game on Roam
Describe the series: how many figures, the theme, the secret one, and how you earn boxes. Roam builds it playable with art for every figure. Then edit by talking: "make the secret one glow", "let friends trade doubles". You can make the series from photos, so each figure is one of your friends as a little monster.
Play it on Roam
More on Roam
Make your own blind box game with Roam
Describe your monster series and the secret figure. Roam makes a box opening game you can play with friends. Roam is rated 13+ on the App Store.
Try: "blind box game, 12 toothy monster figures, one secret glowing one, earn boxes by playing a mini game, my friends are the monsters, trade doubles"Roam ("Roam - Make Games" on the App Store) is an iPhone app where you play games and make your own by describing them or from a photo. It is free to download and play, and making games works without a subscription; optional Spark and Reality plans and credit packs add more creation. Android: pre-register on Google Play.
Questions people ask
Who created Labubu?
Artist Kasing Lung, as part of his The Monsters series. Pop Mart sells the figures.
Why is Labubu so popular?
Blind boxes make each purchase a surprise, there is a rare secret figure, and the plush versions became a fashion trend.
Is there an official Labubu game?
The Labubu craze is about the physical toys. Any Labubu game you find online is unlikely to be official.